2024
Super Bowl LVIII at Sphere: Most watched game in history, live in-game CBS broadcast features and replays, ESPN coverage, millions of impressions, billions reached, key performing brand experience with Patrick Mahomes and Adidas 

2023
Sphere Las Vegas Launch: We broke the internet garnering millions of impressions and 4 Webby Awards for inaugual content slate

Formula 1 Grand Prix at Sphere: 10M+ worldwide broadcast viewers, featured on Netflix’ Drive to Survive  

2019
25 Broadway: Launched ticketed immersive experience SuperReal and permanent multimedia infrastructure in NYC as a joint venture with Moment Factory and hospitality mogul Cipriani.

Time Magazine: 200 Extraordinary Innovations Changing our Lives, 2023

Expertise

Collaborating with premier brands, agencies, institutions, and talent, I have a proven track record launching new formats that drive engagement with measurable ROI.

Strategy + Vision Setting
Go-to-Market Strategy
Cross-Functional Leadership
Brand Development
Experiential + Immersive
Live Entertainment + Sports
Engagement Amplification 
Innovation + Product Development
Emerging Technology + AI
Digital Content Creation
Scaling Teams + DEI
Public Speaking

Bio

One long name. 2 passports. 4 languages.
Half Dutch, Half American, I’ve traversed Europe and the USA, spending a decade in Berlin where I founded an art gallery, performed live visuals and concepted immersive museum exhibits and events. 

Transitioning to creative lead of Moment Factory’s New York office, I directed various location based experiences for Coachella, Moynihan Train Hall and Kith while mentoring at NewInc, the New Museum’s incubator for innovation and technology. 

As the VP of Design and Creative Services at Sphere, I led the in-house creative studio through years of innovation, brand building, experience design and product development. Launched award-winning creative content slate for the Exosphere, working with Fortune 100 brands and international artists. 

From the boardroom to backstage, I'm a BIG IDEA person, armed with the creativity to inspire and the production expertise and business acumen to manifest ambitious ideas into reality.

Fast Company’s Most Innovative Companies 2024