2024
Super Bowl LVIII at Sphere: Most watched game in history, official ESPN countdown, millions of impressions, billions reached, key performing brand experience with Patrick Mahomes and Adidas 

2023
Launched Sphere Las Vegas: We broke the internet, going viral around the world and winning 4 Webby Awards for the inaugural content slate

Formula 1 Grand Prix at Sphere: 10M+ worldwide broadcast viewers, real-time reacts to the race, featured on Netflix’ Drive to Survive  

2019
SuperReal: Launched ticketed multimedia experience and immersive event space in NYC as a joint venture with Moment Factory and hospitality icon Cipriani

Time Magazine: 200 Extraordinary Innovations Changing our Lives, 2023

Expertise

Launch new formats with premier brands, agencies, institutions, and talent that drive engagement and reach global audiences.

Strategy + Vision Setting
Go-to-Market Strategy
Cross-Functional Leadership
Brand Development
Experiential + Immersive
Live Entertainment + Sports
Engagement Amplification 
Innovation + Product Development
Emerging Technology + AI
Digital Content Creation
Scaling Teams + DEI
Public Speaking

Bio

One long name. 2 passports. 4 languages.
Half Dutch, Half American, I’ve traversed Europe and the USA, spending a decade in Berlin where I founded an art gallery, performed live visuals and concepted immersive museum exhibits and events. 

Transitioning to creative lead of Moment Factory’s New York office, I directed various location based experiences for Coachella, Moynihan Train Hall and Kith while mentoring at NewInc, the New Museum’s incubator for innovation and technology. 

As the VP of Design and Creative Services at Sphere, I led the in-house creative studio through years of innovation, brand building, experience design and product development. Launched award-winning creative content slate for the Exosphere, working with Fortune 100 brands and international artists. 

From the boardroom to backstage, I'm a BIG IDEA person, armed with the creativity to inspire and experience to manifest ambitious ideas into reality.

Fast Company’s Most Innovative Companies 2024