Atelier NVSVY
Atelier NVSVY is a multidisciplinary studio founded by Nathalie van Sasse van Ysselt, dedicated to creative direction, art curation and consultancy for brands and world-first projects.

VISION
Designing experiences that move culture, transform space, and activate audiences.
Our mission is to turn our visitors, audiences and fans from passive viewers into active participants, and spaces into living environments––memorable, meaningful, and made to be shared.
As technology rapidly evolves, real-time reactivity, gamification, and personalization are redefining how we experience and co-create sports, media, culture, and entertainment.
Whether digital or physical, screen-based or city-scale, our approach to experience design connects people to stories—and stories to the world.
APPROACH
Creative-led. Culturally fluent. Strategically grounded.
CREATIVE PROCESS
We don’t just answer briefs—we stretch them. By blending cultural fluency with business strategy, we shape bold ideas into unified creative visions.
Story always leads—technology follows—because the medium is the message.
Our process is collaborative, innovation-forward, and results driven. We prototype fast, design with intent, and craft spatial narratives and experience systems built to move people—and move the needle.
AMPLIFICATION
We don't just create content—we build momentum. From the start, we consider cultural positioning, social storytelling, influencer integration, and how ideas will live and grow in the world.
Amplification is embedded in our creative direction, helping brands enter the cultural conversation with relevance and resonance.
BRAND TRANSFORMATION
Strong brands are cultural. We help transform how they show up—digitally and physically—through story-rich, design-forward experiences that deepen audience connection.
We also craft brand x artist collaborations, tapping our global creative network to unlock fresh narratives and visual worlds.
SERVICES
Where big visions meet real-world execution.
CREATIVE STRATEGY
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Strategic Consulting
- Partnership Strategy & Amplification
- Executive Advisory
- Brand & Artist Curation
- IP & Format Development
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Concept Design & Visualization
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Creative & Experiential Direction
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Immersive Experience Design
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Real-time Content Creation
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Live Shows & Events Programming
INNOVATION
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R&D and Product Development
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Digital Twin Prototyping
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AI content creation & Pipeline
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Tech scoping & Vendor Management
SELECTED CLIENTS
Leading brands, real-estate developers, institutions, and talent.
Formula 1, NFL, NBA, ABC, Netflix, Adidas, Puma, Heineken, Pluto TV, Lavazza, Sony, Budweiser, Google, FIS, Marvel, Hewlett Packard, Qatar Airways, Bell, Verizon, Chanel, Kith, Maybelline, Puig, Future of Storytelling.
AWARDS
Recognition for some amazing team work.
The Webby Awards
The Webby Awards
The Webby Awards
Sphere Art and Promo: Best in AI, Metaverse & Virtual
Cannes Lion Titanium & Innovation Short List, 2024
Exosphere
SXSW Innovation Award, 2020
SuperReal: Visual Media
Communication Arts, 2020
SuperReal Interactive Competition
Cannes Corporate Media & TV Awards, 2019
Heineken Experience
Art Directors Club Germany, 2015
The Ting: Gold for spatial communication
Good Design, 2015
The Ting: Silver for space/architecture
iF Award, 2015
The Ting: Design/ Installations
Gold award for spatial communication,
Red Dot Award, 2014
The Ting: Spatial Communication/ Exhibition Design