Atelier NVSVY



Atelier NVSVY is a multidisciplinary studio founded by Nathalie van Sasse van Ysselt, dedicated to creative direction, art curation and consultancy for brands and world-first projects.






VISION


Designing experiences that move culture, transform space, and activate audiences.


The experience economy isn’t emerging—it’s accelerating. We see this as an exciting opportunity to reimagine urban environments, cultural spaces, venues, and stadiums through innovation, storytelling, and engagement.

Our mission is to turn our visitors, audiences and fans from passive viewers into active participants, and spaces into living environments––memorable, meaningful, and made to be shared. 

As technology rapidly evolves, real-time reactivity, gamification, and personalization are redefining how we experience and co-create sports, media, culture, and entertainment.

Whether digital or physical, screen-based or city-scale, our approach to experience design connects people to stories—and stories to the world.



APPROACH


Creative-led. Culturally fluent. Strategically grounded.


 

CREATIVE PROCESS
We don’t just answer briefs—we stretch them. By blending cultural fluency with business strategy, we shape bold ideas into unified creative visions.
Story always leads—technology follows—because the medium is the message.
Our process is collaborative, innovation-forward, and results driven. We prototype fast, design with intent, and craft spatial narratives and experience systems built to move people—and move the needle.


AMPLIFICATION
We don't just create content—we build momentum. From the start, we consider cultural positioning, social storytelling, influencer integration, and how ideas will live and grow in the world.
Amplification is embedded in our creative direction, helping brands enter the cultural conversation with relevance and resonance.


BRAND TRANSFORMATION
Strong brands are cultural. We help transform how they show up—digitally and physically—through story-rich, design-forward experiences that deepen audience connection.
We also craft brand x artist collaborations, tapping our global creative network to unlock fresh narratives and visual worlds.

 

SERVICES




Where big visions meet real-world execution.

CREATIVE STRATEGY

  • Strategic Consulting
  • Partnership Strategy & Amplification
  • Executive Advisory
  • Brand & Artist Curation
  • IP & Format Development

DESIGN & PRODUCTION
  • Concept Design & Visualization
  • Creative & Experiential Direction
  • Immersive Experience Design
  • Real-time Content Creation
  • Live Shows & Events Programming

INNOVATION
  • R&D and Product Development
  • Digital Twin Prototyping
  • AI content creation & Pipeline
  • Tech scoping & Vendor Management



SELECTED CLIENTS




Leading brands, real-estate developers, institutions, and talent. 











 

Formula 1, NFL, NBA, ABC, Netflix, Adidas, Puma, Heineken, Pluto TV, Lavazza, Sony, Budweiser, Google, FIS, Marvel, Hewlett Packard, Qatar Airways, Bell, Verizon, Chanel, Kith, Maybelline, Puig, Future of Storytelling.

 

AWARDS




Recognition for some amazing team work.











 


The Webby Awards

The Webby Awards

The Webby Awards
The Webby Awards, 2024
Sphere Art and Promo: Best in AI, Metaverse & Virtual

Cannes Lion Titanium & Innovation Short List, 2024
Exosphere

SXSW Innovation Award, 2020 
SuperReal: Visual Media

Communication Arts, 2020
SuperReal Interactive Competition

Cannes Corporate Media & TV Awards, 2019
Heineken Experience

Art Directors Club Germany, 2015
The Ting: Gold for spatial communication

Good Design, 2015
The Ting: Silver for space/architecture

iF Award, 2015 
The Ting: Design/ Installations

Gold award for spatial communication,

Red Dot Award, 2014 
The Ting: Spatial Communication/ Exhibition Design




Copyright © Atelier NVSVY 2025