The second oldest Swiss watch brand was looking to launch their new collection with a whole new concept. A 5 meter wide table becomes the interpretation of telling time, visually narrating the story of master watchmaking while introducing the newest products in a cinematic context.
A half hour show was created for this special event launched in Tokyo and Taipei. The installation will be traveling around Asia and the Middle East and was featured at the international watch fair "Basel World" in 2017.
Tamschick Media + Space GmbH
Natalie van Sasse van Ysselt
Fran Sanches de Canete
Concept, lighting/runway concept, art direction, style frames, storyboarding, live action studio direction, live fashion show direction.