FAVRE-LEUBA
A cinematic launch for a heritage watchmaker
A traveling brand activation that reinterprets the art of watchmaking through visual storytelling and product theater.
A 5-meter interactive centerpiece served as the stage for a half-hour show—blending product reveals with a poetic narrative on heritage and the adventurous essence of the brand.
PROJECT
To launch a new collection with fresh perspective, one of Switzerland’s oldest watch brands turned to immersive storytelling.
A 5-meter-wide table was transformed into a sculptural screen, where visuals and animation unfolded like the inner workings of a timepiece—revealing the craftsmanship and innovation behind each watch.
Premiering in Tokyo and Taipei, the cinematic experience traveled throughout Asia and the Middle East, culminating in a feature at Baselworld 2017.
With every stop, it elevated the brand’s legacy while engaging a new generation of watch enthusiasts.
To launch a new collection with fresh perspective, one of Switzerland’s oldest watch brands turned to immersive storytelling.
A 5-meter-wide table was transformed into a sculptural screen, where visuals and animation unfolded like the inner workings of a timepiece—revealing the craftsmanship and innovation behind each watch.
Premiering in Tokyo and Taipei, the cinematic experience traveled throughout Asia and the Middle East, culminating in a feature at Baselworld 2017.
With every stop, it elevated the brand’s legacy while engaging a new generation of watch enthusiasts.
CLIENT
FAVRE-LEUBA
LEAD CREATIVE STUDIO
Tamschick Media + Space GmbH
CREATIVE DIRECTION
Marc Tamschick
CREATIVE LEAD/CONCEPT
Nathalie van Sasse van Ysselt
FAVRE-LEUBA
LEAD CREATIVE STUDIO
Tamschick Media + Space GmbH
CREATIVE DIRECTION
Marc Tamschick
CREATIVE LEAD/CONCEPT
Nathalie van Sasse van Ysselt
ART DIRECTION
Fran Sanches de Canete
PRODUCER
Carsten Schildwächter
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