HALLOWEEN at CIPRIANI
A night staged in the shadows

Custom VJ content, a moving light tunnel, and graphic wall installations turned the venue into a live audiovisual experience.




PROJECT
For one unforgettable night, Cipriani 42nd Street was reimagined as a world between worlds.
Guests entered through a tunnel of shifting light before passing through a graphic wall installation that marked the threshold to the dance floor.
Custom VJ content—created specifically for the night—was mixed live on the main stage, wrapping the space in pulsing visuals and immersive energy.
Designed to heighten anticipation and blur the boundaries between stage, crowd, and atmosphere, the experience became a party guests didn’t just attend—they moved through it.
Because the best nights feel like crossing into another dimension.
For one unforgettable night, Cipriani 42nd Street was reimagined as a world between worlds.
Guests entered through a tunnel of shifting light before passing through a graphic wall installation that marked the threshold to the dance floor.
Custom VJ content—created specifically for the night—was mixed live on the main stage, wrapping the space in pulsing visuals and immersive energy.
Designed to heighten anticipation and blur the boundaries between stage, crowd, and atmosphere, the experience became a party guests didn’t just attend—they moved through it.
Because the best nights feel like crossing into another dimension.
CLIENT
Cipriani
LEAD CREATIVE STUDIO
Moment Factory
CREATIVE DIRECTION
Catherine Turp
MULTIMEDIA DIRECTOR
Nathalie van Sasse van Ysselt
PRODUCER
Jamie Reilly
Cipriani
LEAD CREATIVE STUDIO
Moment Factory
CREATIVE DIRECTION
Catherine Turp
MULTIMEDIA DIRECTOR
Nathalie van Sasse van Ysselt
PRODUCER
Jamie Reilly
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