PROJECTS         EXPLORATION        ABOUT         CONTACT        MEET NIKKI

MAYBELLINE FASHION SHOW







PROJECT
For the opening show of the Mercedes Benz Berlin Fashion week, Maybelline wanted to present something different and solve their reoccurring problem: not being able to see the make-up on the runway.
All 24 new looks were shot in studio and later edited and animated in post-production.
A choreography of mirrored spotlights and lighting added focus to each look on the catwalk.

The four 5,5 x 3 meter large gauze screens enabled everyone in the audience to enjoy the animated macro shots of the make-up.


CLIENT
MAYBELLINE New York

AGENCY
Tamschick Media + Space GmbH

CREATIVE DIRECTION
Charlotte Tamschick

ART DIRECTION/CONCEPT
Natalie van Sasse van Ysselt

PRODUCER
Tobias Ziegler and Uwe Schlottmann

TASKS
Concept, lighting/runway concept, art direction, style frames, storyboarding, live action studio direction, live fashion show direction.

︎