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Moynihan Train Hall


New York City










CLIENT
Empire State Development

LEAD CREATIVE STUDIO
Moment Factory

CREATIVE DIRECTION
Catherine Turp

CONCEPT
Nathalie van Sasse van Ysselt

PRODUCER
Jamie Reilly





PROJECT

As part of New York City’s Penn Station revitalization, the iconic Farley Post Office Building was transformed to the current Moynihan Train Hall. 

The entire landmark building was reinvigorated with modern architecture, art and hospitality while maintaining the aura of the past.

Four panoramic LED screens were meticulously embedded in the main train hall’s architecture - blurring the lines between technology and building.  

Short stories entertained travellers and awaken 
the love for travel, bringing art and storytelling to the public sphere.