Moynihan Train Hall
New York City
CLIENT
Empire State Development
LEAD CREATIVE STUDIO
Moment Factory
CREATIVE DIRECTION
Catherine Turp
CONCEPT
Nathalie van Sasse van Ysselt
PRODUCER
Jamie Reilly
PROJECT
As part of New York City’s Penn Station revitalization, the iconic Farley Post Office Building was transformed to the current Moynihan Train Hall.
The entire landmark building was reinvigorated with modern architecture, art and hospitality while maintaining the aura of the past.
Four panoramic LED screens were meticulously embedded in the main train hall’s architecture - blurring the lines between technology and building.
Short stories entertained travellers and awaken
the love for travel, bringing art and storytelling to the public sphere.