PUIG 100th ANNIVERSARY
A multisensory tribute to the art of scent
An immersive media event marking 100 years of the PUIG perfume empire, transforming space into a sensory homage to fragrance.
Mirror, dry ice, and projection were choreographed across two installations—one architectural, one elemental—evoking the ephemeral nature of scent.
PROJECT
To celebrate the centennial of PUIG, two immersive installations were unveiled inside Barcelona’s historic Hospital de Sant Pau.
One, a walk-in triptych, enveloped guests in flowing visuals inspired by the seasons—fleeting imagery reflecting in mirrors and dancing across the space’s ornate surfaces.
The second, called The Source, projected dreamlike motion onto a pool of water and dry ice, with a suspended mirror revealing a second, inverted dimension.
This vaporous canvas became a visual metaphor for scent itself—intangible, emotive, and impossible to contain.
To celebrate the centennial of PUIG, two immersive installations were unveiled inside Barcelona’s historic Hospital de Sant Pau.
One, a walk-in triptych, enveloped guests in flowing visuals inspired by the seasons—fleeting imagery reflecting in mirrors and dancing across the space’s ornate surfaces.
The second, called The Source, projected dreamlike motion onto a pool of water and dry ice, with a suspended mirror revealing a second, inverted dimension.
This vaporous canvas became a visual metaphor for scent itself—intangible, emotive, and impossible to contain.
CLIENT
Puig S.L.
AGENCY
Tamschick Media+Space GmbH
CREATIVE DIRECTION
Marc Tamschick
ART DIRECTION/CONCEPT
Nathalie van Sasse van Ysselt
PRODUCER
Nina Hüskes
Puig S.L.
AGENCY
Tamschick Media+Space GmbH
CREATIVE DIRECTION
Marc Tamschick
ART DIRECTION/CONCEPT
Nathalie van Sasse van Ysselt
PRODUCER
Nina Hüskes
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