SONY
Reinventing the music video in real-time
An interactive music video merging rap, skate, and IoT innovation in the fully projection-mapped Berrics skatepark.
Sony MESH smart sensors triggered live visuals, syncing skating tricks with lyrics in real time.
PROJECT
The Sony Collaboration Series launched with a bold fusion of culture and technology—featuring Sony Music artist DDG, pro skater Neen Williams, and Sony MESH IoT blocks.
Filmed inside the iconic Berrics skatepark, the project transformed skating into a real-time storytelling tool.
As Neen skated, his movements activated smart sensors, triggering projected visuals that responded to DDG’s lyrics on the fly.
The entire skatepark became a reactive, cinematic canvas—bridging physical motion with digital expression.
The Sony Collaboration Series launched with a bold fusion of culture and technology—featuring Sony Music artist DDG, pro skater Neen Williams, and Sony MESH IoT blocks.
Filmed inside the iconic Berrics skatepark, the project transformed skating into a real-time storytelling tool.
As Neen skated, his movements activated smart sensors, triggering projected visuals that responded to DDG’s lyrics on the fly.
The entire skatepark became a reactive, cinematic canvas—bridging physical motion with digital expression.
CLIENT
Chem Creative
AGENCY
Ralph London
MULTIMEDIA and ANIMATION DIRECTION
Nathalie van Sasse van Ysselt
TECHNICAL DIRECTION
Jonathan Masterson
ANIMATION
Francisco Sanchez de Canete, Nathalie van Sasse van Ysselt
Chem Creative
AGENCY
Ralph London
MULTIMEDIA and ANIMATION DIRECTION
Nathalie van Sasse van Ysselt
TECHNICAL DIRECTION
Jonathan Masterson
ANIMATION
Francisco Sanchez de Canete, Nathalie van Sasse van Ysselt
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