Sphere
Las Vegas
Sphere Entertainment Co.
ROLE
Vice President, Design & Creative Services
PROJECT
Sphere. The future of entertainment.
Launched the one-of-a-kind immersive venue in 2023 as
VP of Design and Creative Services.
Broke the internet and went viral with the inaugural 4th of July show, making the cover of Time magazine and featured on broadcast channels around the world.
Developed impactful sports experiences for millions of fans and broadcast viewers:
Sphere was the pulse of the race featuring key sponsors, live cue-to-cue race moments and larger than life broadcast package for +10M global viewers.
Featured on Netflix’s Drive to Survive.
Super Bowl LVIII
Collaborated with NFL and CBS to feature key brand moments, live game replays, a flyover Thunderbird show and all 57 championship rings.
Created engagement driven moments resulting in millions of impressions and views for top tier brands such as Pluto TV, Budweiser and Verizon.
Formula 1 Grand Prix
Sphere was the pulse of the race featuring key sponsors, live cue-to-cue race moments and larger than life broadcast package for +10M global viewers.
Featured on Netflix’s Drive to Survive.
Super Bowl LVIII
Collaborated with NFL and CBS to feature key brand moments, live game replays, a flyover Thunderbird show and all 57 championship rings.
Created engagement driven moments resulting in millions of impressions and views for top tier brands such as Pluto TV, Budweiser and Verizon.
Transitioned the studio to operational business
Led and grew Sphere’s in-house creative studio
through years of innovation, R&D, brand design, strategy and product development.
Co-developed the go-to-market and sales strategy for the Exosphere, the world’s largest spherical LED screen and experiential ad platform.
Created high performing brand experiences with Fortune 100 brands such as Youtube, Google, Marvel, Nike and Adidas and talent such as U2, Dead & Co, A$AP Rocky and Jimmy Fallon.
XO/Art program
Curated and built artist roster for monthly exhibitions featuring Refik Anadol, Krista Kim, Louie Schwarzberg and Eric Haze.