SPHERE
The future of entertainment
A new medium, a new platform, and a new global icon—Sphere redefines the entertainment landscape.
From concept to launch, Nathalie co-led the creation of the brand, experience, and creative toolkit—delivering a future-facing canvas for artists, audiences, and Fortune 100 brands.
At the core of Sphere’s brand is a simple idea:
Art+Science = Wonder
Art+Science = Wonder
This principle is embedded into every detail—from spatial lighting to guest journey to wayfinding. Sphere isn’t just a venue—it’s a destination designed to be explored. Math-based light patterns, interactive installations, and spatial experiences invite discovery at every turn.
The Exosphere—the world’s largest spherical LED screen— instantly became a beacon to the world. The first illumination broke the internet, garnering international press coverage, billions of impressions, and global cultural impact.
As part of the July 4th, 2023 launch, Nathalie curated a monthly art program featuring 20+ international artists, from AI visionary Refik Anadol to Shepard Fairey, Tristan Eaton, Krista Kim, and Mr. Cartoon.
Simultaneously, she co-developed the ad platform’s pipeline, sales narrative, and go-to-market strategy—driving revenue and attracting brands like Google, Netflix, Chanel, Puma, and Pluto TV to push the creative boundaries and make measurable impacts.
Simultaneously, she co-developed the ad platform’s pipeline, sales narrative, and go-to-market strategy—driving revenue and attracting brands like Google, Netflix, Chanel, Puma, and Pluto TV to push the creative boundaries and make measurable impacts.
From multisensory storytelling to robotics and AI, Sphere pioneered innovation at scale.
Nearly every system at Sphere is bespoke. Nathalie led internal verticals focused on AI pipeline optimization, digital twin simulation, humanoid robots, and real-time content production. Her work bridged creative vision with engineering rigor—ensuring the toolkit matched the ambition.
The pace of the race: Formula 1 Grand Prix at Sphere - a high-speed fusion of sport, data, and spectacle.
Sphere partnered with Formula 1 to turn Las Vegas into a living racetrack, where live data, branded moments, and cultural hype merged on the world’s largest screen.
From designing dynamic broadcast graphics and race-triggered visuals to directing branded experiences for global partners, Sphere was transformed into a landmark destination with equal impact for viewers at home as on the ground.
Sphere redefined the Las Vegas skyline for F1 and was featured on Netflix’s Drive to Survive, the F1 film with Brad Pitt, the EA Grand Prix video game and an iconic capsule collection activation with A$AP Rocky x Puma.
Super Bowl LVIII – next-level fan experience where culture, fandom, and technology collide.
From partnering with NFL and CBS to co-creating the most talked-about ESPN countdown in football, Sphere was a centerpiece of Super Bowl week in Las Vegas.
Nathalie and her team directed premium brand activations, curated an art takeover with street artists Ces, Mr. Cartoon, and Eric Haze, and even unleashed the world’s largest 360° furry fan experience that built hype on social.
This tentpole event pushed the limits of how activating a venue—both digitally and physically—can create wide-reaching impact for fans, teams, and sports and entertainment brands.
Highest performing social fan moments:
Adidas and Patrick Mahomes
Larger than life champion rings
The world’s biggest fan
PROJECT
When Nathalie joined Sphere, there was no building and no brand—just a sketch and a radical idea.
From early concepting to launch, she helped shape the creative foundation of what would become the world’s most advanced immersive venue. Working at the intersection of creative development, design, and innovation, she led the in-house creative team across experience design, content strategy, prototyping, and artist commissioning.
As part of the foundational brand vision setting, she co-developed the creative brief and led prototyping sprints for Postcard from Earth, Sphere’s inaugural multisensory show directed by Darren Aronofsky.
She collaborated across technical, engineering and venue operation departments to define the venue’s storytelling tools, customer journey touchpoints, and experience architecture—ensuring Sphere was show-ready for pioneers like U2.
Nathalie also led cross-departmental initiatives across marketing, strategy, and partnerships—helping to position Sphere not just as a Las Vegas destination, but as a new global entertainment brand.
Her creative leadership played a key role in making Sphere one of the highest grossing venues worldwide, redefining how immersive entertainment can impact the experience economy.
When Nathalie joined Sphere, there was no building and no brand—just a sketch and a radical idea.
From early concepting to launch, she helped shape the creative foundation of what would become the world’s most advanced immersive venue. Working at the intersection of creative development, design, and innovation, she led the in-house creative team across experience design, content strategy, prototyping, and artist commissioning.
As part of the foundational brand vision setting, she co-developed the creative brief and led prototyping sprints for Postcard from Earth, Sphere’s inaugural multisensory show directed by Darren Aronofsky.
She collaborated across technical, engineering and venue operation departments to define the venue’s storytelling tools, customer journey touchpoints, and experience architecture—ensuring Sphere was show-ready for pioneers like U2.
Nathalie also led cross-departmental initiatives across marketing, strategy, and partnerships—helping to position Sphere not just as a Las Vegas destination, but as a new global entertainment brand.
Her creative leadership played a key role in making Sphere one of the highest grossing venues worldwide, redefining how immersive entertainment can impact the experience economy.
CLIENT
Sphere Entertainment Co.
VICE PRESIDENT, DESIGN and CREATIVE SERVICES
Nathalie van Sasse van Ysselt
PHOTOGRAPHY
Rich Fury, Sphere Entertaiment Co.
Sphere Entertainment Co.
VICE PRESIDENT, DESIGN and CREATIVE SERVICES
Nathalie van Sasse van Ysselt
PHOTOGRAPHY
Rich Fury, Sphere Entertaiment Co.
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