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SUPERREAL


The immersive experience of your digital dreams











CLIENT
Moment Factory & Cipriani

AGENCY
Moment Factory

CREATIVE DIRECTION
Sakchin Besette
Melissa Weigel

MULTIMEDIA DIRECTION
Nathalie van Sasse van Ysselt
Katie Wilson
Aude Guivar’h

PRODUCER
Jamie Reilly

TASKS
Concept, visitor flow spatial design, motion graphics direction, sound direction, on-site integration.

PHOTOGRAPHY
Bruno Destombes


PROJECT

SuperReal is a 42 minute multimedia experiement that adds a new layer of reality to our world, blurring the boundaries between real and virtual.
Guests are invited to watch, meditate or play with the balloons and interactive walls throughout the 5 different dream worlds. 
Buy tickets here: https://www.superrealnyc.com/
@superrealnyc


The entire landmark building at 25 Broadway has been 3D scanned and outfitted with a permanent multimedia infrastructure: 17 laser projectors, surround sound and 6000 sqft mirror floor add a new dimension to the opulent architecture. 
The concept and business model is to create a flexible, programmable space. A myriad of other events such as brand activations, fashion shows and parties have used the infrastructure  to transform the space and create mini show moments.

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