The immersive experience of your digital dreams
Moment Factory & Cipriani
Nathalie van Sasse van Ysselt
Concept, visitor flow spatial design, motion graphics direction, sound direction, on-site integration.
SuperReal is a 42 minute multimedia experiement that adds a new layer of reality to our world, blurring the boundaries between real and virtual.
Guests are invited to watch, meditate or play with the balloons and interactive walls throughout the 5 different dream worlds.
Buy tickets here: https://www.superrealnyc.com/
The entire landmark building at 25 Broadway has been 3D scanned and outfitted with a permanent multimedia infrastructure: 17 laser projectors, surround sound and 6000 sqft mirror floor add a new dimension to the opulent architecture.
The concept and business model is to create a flexible, programmable space. A myriad of other events such as brand activations, fashion shows and parties have used the infrastructure to transform the space and create mini show moments.