SuperReal
New York City
CLIENT
Moment Factory & Cipriani
AGENCY
Moment Factory
CREATIVE DIRECTION
Sakchin Besette
Melissa Weigel
MULTIMEDIA DIRECTION
Nathalie van Sasse van Ysselt
Katie Wilson
Aude Guivar’h
PRODUCER
Jamie Reilly
TASKS
Concept, visitor flow spatial design, motion graphics direction, sound direction, on-site integration.
PHOTOGRAPHY
Bruno Destombes
PROJECT
SuperReal is a 42 minute multimedia experiement that adds a new layer of reality to our world, blurring the boundaries between real and virtual.
Guests are invited to watch, meditate or play with the balloons and interactive walls throughout the 5 different dream worlds.
Buy tickets here: https://www.superrealnyc.com/
@superrealnyc
The entire landmark building at 25 Broadway has been 3D scanned and outfitted with a permanent multimedia infrastructure: 17 laser projectors, surround sound and 6000 sqft mirror floor add a new dimension to the opulent architecture.
The concept and business model is to create a flexible, programmable space. A myriad of other events such as brand activations, fashion shows and parties have used the infrastructure to transform the space and create mini show moments.