https://nvsvy.com www.nvsvy.com Tue, 17 Jun 2025 03:58:01 +0000 https://nvsvy.com en https://nvsvy.com/Main Tue, 10 Jun 2025 03:55:31 +0000 www.nvsvy.com https://nvsvy.com/Main &nbsp; Experiences at the nexus of culture, brand, technology and entertainment. ︎ https://nvsvy.com/Creative-Mission Tue, 10 Jun 2025 03:55:34 +0000 www.nvsvy.com https://nvsvy.com/Creative-Mission At Atelier NVSVY, we like BIG IDEAS and BIG CANVASES. Atelier NVSVY is a multidisciplinary studio dedicated to creative direction, art curation and consultancy for innovation-forward projects. Our diverse portfolio reflects 15+ years experience launching new brands and entertainment formats that drive fandom and reach global audiences. Creative-technology, storytelling, and engagement is at the heart of what we do. Our team of technologists, producers, strategists and artists have the vision to develop world-first ideas and the expertise to bring them to life––and to market. https://nvsvy.com/Expertise Tue, 10 Jun 2025 03:55:35 +0000 www.nvsvy.com https://nvsvy.com/Expertise EXPERTISE CultureSports Brands Immersive Experiences Entertainment Placemaking ︎ https://nvsvy.com/Social Tue, 10 Jun 2025 03:55:41 +0000 www.nvsvy.com https://nvsvy.com/Social ︎&nbsp;︎ Reach out for project inquiries or to request a credentials deck: info@nvsvy.com https://nvsvy.com/SPHERE Tue, 10 Jun 2025 03:55:42 +0000 www.nvsvy.com https://nvsvy.com/SPHERE SPHERE The future of entertainment A new medium, a new platform, and a new global icon—Sphere redefines the entertainment landscape. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/010f524051827ee0c3ce9a7e7c4ab9333beaebd7bf8b534360114d3c10c3148b/01EMOJI_ExoCaseStudy_V11_4K_UNSLATED-ezgif.com-video-to-gif-converter.gif" data-mid="234394586" border="0" src="https://freight.cargo.site/w/800/i/010f524051827ee0c3ce9a7e7c4ab9333beaebd7bf8b534360114d3c10c3148b/01EMOJI_ExoCaseStudy_V11_4K_UNSLATED-ezgif.com-video-to-gif-converter.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/49b3eed4ad2473395249650f3db62b5014f7b7b1bac36db854275581ff74362c/sphere_us.jpg" data-mid="234739183" border="0" src="https://freight.cargo.site/w/800/i/49b3eed4ad2473395249650f3db62b5014f7b7b1bac36db854275581ff74362c/sphere_us.jpg" /> From concept to launch, Nathalie co-led the creation of the brand, experience, and creative toolkit—delivering a future-facing canvas for artists, audiences, and Fortune 100 brands. <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/af12642a4aecdf38ff041f85a0d102677b4b021a274717b7c493c609328a3018/Sphere_092723_0784-Credit-Sphere-Entertainment.jpeg" data-mid="234737570" border="0" src="https://freight.cargo.site/w/1000/i/af12642a4aecdf38ff041f85a0d102677b4b021a274717b7c493c609328a3018/Sphere_092723_0784-Credit-Sphere-Entertainment.jpeg" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/0b0fa02747d622f4ff079782492285bb7414c40364c8c03a0e74f0c75cddaec6/sphere_interior.jpg" data-mid="234739161" border="0" src="https://freight.cargo.site/w/1000/i/0b0fa02747d622f4ff079782492285bb7414c40364c8c03a0e74f0c75cddaec6/sphere_interior.jpg" /> At the core of Sphere’s brand is a simple idea: Art+Science = Wonder This principle is embedded into every detail—from spatial lighting to guest journey to wayfinding. Sphere isn’t just a venue—it’s a destination designed to be explored. Math-based light patterns, interactive installations, and spatial experiences invite discovery at every turn. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/8c92a7a1ad54ca88a790ec85cb1ecfb321e7a89012149101be7378a868ee9563/xo_art_program-ezgif.com-optimize.gif" data-mid="234738960" border="0" src="https://freight.cargo.site/w/800/i/8c92a7a1ad54ca88a790ec85cb1ecfb321e7a89012149101be7378a868ee9563/xo_art_program-ezgif.com-optimize.gif" /> The Exosphere—the world’s largest spherical LED screen— instantly became a beacon to the world. The first illumination broke the internet, garnering international press coverage, billions of impressions, and global cultural impact. As part of the July 4th, 2023 launch, Nathalie curated a monthly art program featuring 20+ international artists, from AI visionary Refik Anadol to Shepard Fairey, Tristan Eaton, Krista Kim, and Mr. Cartoon. Simultaneously, she co-developed the ad platform’s pipeline, sales narrative, and go-to-market strategy—driving revenue and attracting brands like Google, Netflix, Chanel, Puma, and Pluto TV to push the creative boundaries and make measurable impacts. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/1ef00fa7da206a377c9ae984ee3c021a42e489b88bcecb8de2b9a093a5060206/robot.jpg" data-mid="234739482" border="0" src="https://freight.cargo.site/w/800/i/1ef00fa7da206a377c9ae984ee3c021a42e489b88bcecb8de2b9a093a5060206/robot.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/c33bda703322c99cbacb75e3bff6055dda89671f30545672518db3d16c358c6e/amplification-ezgif.com-video-to-gif-converter.gif" data-mid="234739337" border="0" src="https://freight.cargo.site/w/800/i/c33bda703322c99cbacb75e3bff6055dda89671f30545672518db3d16c358c6e/amplification-ezgif.com-video-to-gif-converter.gif" /> From multisensory storytelling to robotics and AI, Sphere pioneered innovation at scale. Nearly every system at Sphere is bespoke. Nathalie led internal verticals focused on AI pipeline optimization, digital twin simulation, humanoid robots, and real-time content production. Her work bridged creative vision with engineering rigor—ensuring the toolkit matched the ambition. <img width="4096" height="2731" width_o="4096" height_o="2731" data-src="https://freight.cargo.site/t/original/i/5bd156fab9f3a7caffbce4510e79d9832de901c646ae31d955a1f698546f010d/F_NpQsiXMAANTij.jpeg" data-mid="234993356" border="0" src="https://freight.cargo.site/w/1000/i/5bd156fab9f3a7caffbce4510e79d9832de901c646ae31d955a1f698546f010d/F_NpQsiXMAANTij.jpeg" /> The pace of the race: Formula 1 Grand Prix at Sphere - a high-speed fusion of sport, data, and spectacle.Sphere partnered with Formula 1 to turn Las Vegas into a living racetrack, where live data, branded moments, and cultural hype merged on the world’s largest screen.&nbsp;From designing dynamic broadcast graphics and race-triggered visuals to directing branded experiences for global partners, Sphere was transformed into a landmark destination with equal impact for viewers at home as on the ground.&nbsp; Sphere redefined the Las Vegas skyline for F1 and was featured on Netflix’s Drive to Survive, the F1 film with Brad Pitt, the EA Grand Prix video game and an iconic capsule collection activation with A$AP Rocky x Puma. &nbsp; <img width="1638" height="1392" width_o="1638" height_o="1392" data-src="https://freight.cargo.site/t/original/i/5e50e4e751c7dd1e6db49ea0249d32ababa2c4dd85bb1ec0778955d27ef72bc4/Screenshot-2025-06-24-at-15.25.29.png" data-mid="234995161" border="0" src="https://freight.cargo.site/w/1000/i/5e50e4e751c7dd1e6db49ea0249d32ababa2c4dd85bb1ec0778955d27ef72bc4/Screenshot-2025-06-24-at-15.25.29.png" /> Super Bowl LVIII – next-level fan experience where culture, fandom, and technology collide.From partnering with NFL and CBS to co-creating the most talked-about ESPN countdown in football, Sphere was a centerpiece of Super Bowl week in Las Vegas. Nathalie and her team directed premium brand activations, curated an art takeover with street artists Ces, Mr. Cartoon, and Eric Haze, and even unleashed the world’s largest 360° furry fan experience that built hype on social. This tentpole event pushed the limits of how activating a venue—both digitally and physically—can create wide-reaching impact for fans, teams, and sports and entertainment brands. Highest performing social fan moments: Adidas and Patrick Mahomes Larger than life champion rings The world’s biggest fan <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/5b80af804c5d7e0edcbee9bab91cd1e01892f1fa81c1e1d926eddffd3e07f4b6/08EXOSPHERE_ExoCaseStudy_V4_4K_UNSLATED_1_1-ezgif.com-optimize.gif" data-mid="234739489" border="0" src="https://freight.cargo.site/w/800/i/5b80af804c5d7e0edcbee9bab91cd1e01892f1fa81c1e1d926eddffd3e07f4b6/08EXOSPHERE_ExoCaseStudy_V4_4K_UNSLATED_1_1-ezgif.com-optimize.gif" /> PROJECT When Nathalie joined Sphere, there was no building and no brand—just a sketch and a radical idea. From early concepting to launch, she helped shape the creative foundation of what would become the world’s most advanced immersive venue. Working at the intersection of creative development, design, and innovation, she led the in-house creative team across experience design, content strategy, prototyping, and artist commissioning. As part of the foundational brand vision setting, she co-developed the creative brief and led prototyping sprints for&nbsp;Postcard from Earth, Sphere’s inaugural multisensory show directed by Darren Aronofsky.She collaborated across technical, engineering and venue operation departments to define the venue’s storytelling tools, customer journey touchpoints, and experience architecture—ensuring Sphere was show-ready for pioneers like U2. Nathalie also led cross-departmental initiatives across marketing, strategy, and partnerships—helping to position Sphere not just as a Las Vegas destination, but as a new global entertainment brand. Her creative leadership played a key role in making Sphere one of the highest grossing venues worldwide, redefining how immersive entertainment can impact the experience economy. CLIENT Sphere Entertainment Co.VICE PRESIDENT, DESIGN and CREATIVE SERVICES Nathalie van Sasse van Ysselt PHOTOGRAPHY Rich Fury, Sphere Entertaiment Co. https://nvsvy.com/SUPERREAL Tue, 10 Jun 2025 03:55:43 +0000 www.nvsvy.com https://nvsvy.com/SUPERREAL SUPERREALGiving landmark architecture new impact <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/839fb4aaf7e6f0ec90c5e9cdcaf44f23a4f1b5742d01a48b9ea57cbdda26b62f/SUPERREAL_arch.jpg" data-mid="234394600" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/839fb4aaf7e6f0ec90c5e9cdcaf44f23a4f1b5742d01a48b9ea57cbdda26b62f/SUPERREAL_arch.jpg" /> A hybrid immersive show and multimedia event space built to disrupt the industry at the iconic 25 Broadway in Manhattan. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/a76a39bdf9970b0e5db1364e15f933a2d510fe88ffc2ffc224a91fee42256c74/MF_25BEX_SUPEREAL_15S-Compressed_JC-ezgif.com-optimize.gif" data-mid="234684670" border="0" src="https://freight.cargo.site/w/800/i/a76a39bdf9970b0e5db1364e15f933a2d510fe88ffc2ffc224a91fee42256c74/MF_25BEX_SUPEREAL_15S-Compressed_JC-ezgif.com-optimize.gif" /> The 6,000 sqft mirror-floored space runs real-time content across 17 projectors, 32-channel spatial sound, and interactive installations. <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/c574389fe2df296972595f92b2c2744dd9afd920f7ab7eff37ec82fb7d044c1d/MOMENT-FACTORY_SUPERREALNY_BrunoDestombes__D7A1515.jpg" data-mid="234394590" border="0" src="https://freight.cargo.site/w/1000/i/c574389fe2df296972595f92b2c2744dd9afd920f7ab7eff37ec82fb7d044c1d/MOMENT-FACTORY_SUPERREALNY_BrunoDestombes__D7A1515.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/36d016e5a49044ab1738b80414482e719bf8b58417198a28257230cd9207a03a/MOMENT-FACTORY_SUPERREALNY_BrunoDestombes_LOWRES__D7A1431.jpg" data-mid="234394593" border="0" src="https://freight.cargo.site/w/1000/i/36d016e5a49044ab1738b80414482e719bf8b58417198a28257230cd9207a03a/MOMENT-FACTORY_SUPERREALNY_BrunoDestombes_LOWRES__D7A1431.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f0219e561f97a53b9b380097194df833bbe665af31a00846473f70c777acab7f/MOMENT-FACTORY_SUPERREALNY_BrunoDestombes_LOWRES_balloon.jpg" data-mid="234394597" border="0" src="https://freight.cargo.site/w/1000/i/f0219e561f97a53b9b380097194df833bbe665af31a00846473f70c777acab7f/MOMENT-FACTORY_SUPERREALNY_BrunoDestombes_LOWRES_balloon.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0bb20d4156e03c48dc5ddcdf3d67ef1006efd830ec5e3078f20bd39801f3cb59/MOMENT-FACTORY_SUPERREALNY_BrunoDestombes_LOWRES__dream.jpg" data-mid="234394592" border="0" src="https://freight.cargo.site/w/1000/i/0bb20d4156e03c48dc5ddcdf3d67ef1006efd830ec5e3078f20bd39801f3cb59/MOMENT-FACTORY_SUPERREALNY_BrunoDestombes_LOWRES__dream.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9605d45076245ad91a6e095ebfc52db7eacf007c471569666b433d04b6325fe6/MOMENT-FACTORY_SUPERREALNY_BrunoDestombes_LOWRES__D7A1324.jpg" data-mid="234394595" border="0" src="https://freight.cargo.site/w/1000/i/9605d45076245ad91a6e095ebfc52db7eacf007c471569666b433d04b6325fe6/MOMENT-FACTORY_SUPERREALNY_BrunoDestombes_LOWRES__D7A1324.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9623c167a6912c56291f4dd27ec0c3136dd60c20e9ed1f5e4600e17ced477054/superreal_bricks.jpg" data-mid="234394598" border="0" src="https://freight.cargo.site/w/1000/i/9623c167a6912c56291f4dd27ec0c3136dd60c20e9ed1f5e4600e17ced477054/superreal_bricks.jpg" /> PROJECT Born from a joint venture between Moment Factory and Cipriani that reimagines 25 Broadway as both an immersive art experience and a flexible, high-impact event space. The historic building at 25 Broadway was meticulously 3D-scanned and outfitted with a flexible, future-forward media system—becoming an R&amp;D sandbox for innovation and transforming the landmark into a programmable space.SuperReal launched as a bold experiment to introduce a new entertainment model to Manhattan. At its core, a 42-minute nonlinear audiovisual show invites guests to explore five surreal dream worlds, complete with interactive walls, mirrored floors, and spatialized soundscapes. Audiences can enter at any moment—free to watch, wander, meditate, or play.Beyond the show, a diverse content library supports a range of activations, from fashion shows to launches and high-profile events for clients like Qatar Airways, Tag Heuer, Alicia Keys, Kith, and the Future of Storytelling. CLIENT Moment Factory &amp; Cipriani LEAD CREATIVE STUDIO Moment Factory CREATIVE DIRECTION Sakchin Besette Melissa Weigel MULTIMEDIA DIRECTION Nathalie van Sasse van Ysselt Katie Wilson Aude Guivar’h PRODUCER Jamie Reilly PHOTOGRAPHY Bruno Destombe https://nvsvy.com/OFFF-the-SCREEN Tue, 17 Jun 2025 03:58:01 +0000 www.nvsvy.com https://nvsvy.com/OFFF-the-SCREEN OFFF the ScreenNext dimension public art It was time to do something different–get OFFF the screen and into the public space. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/c9ced86a00ebef5363eae4647a4e993d26cb293d20ad6d872fd8192a22f5f65c/edit_Commissionedartists-ezgif.com-optimize.gif" data-mid="234682933" border="0" src="https://freight.cargo.site/w/800/i/c9ced86a00ebef5363eae4647a4e993d26cb293d20ad6d872fd8192a22f5f65c/edit_Commissionedartists-ezgif.com-optimize.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f07db863c37b0be2348b2b1e4dbeb3e14e2799b2923a6a3946f75a3d9c2689de/IMG_2605-ezgif.com-optimize.gif" data-mid="234682600" border="0" src="https://freight.cargo.site/w/800/i/f07db863c37b0be2348b2b1e4dbeb3e14e2799b2923a6a3946f75a3d9c2689de/IMG_2605-ezgif.com-optimize.gif" /> “OFFF has been a cornerstone of the design community for 25 years.&nbsp;Now, we’re pushing the boundaries—beyond flat screens and into dimensional space—to reflect the evolution of design as both a practice and a cultural force.” - Atelier NVSVY <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/cc6e23c92dcd721c249f86b18ac2288d1854b64b9c1c1b34004a138e91fe463f/edit_Commissionedartists_1-ezgif.com-video-to-gif-converter.gif" data-mid="234682943" border="0" src="https://freight.cargo.site/w/800/i/cc6e23c92dcd721c249f86b18ac2288d1854b64b9c1c1b34004a138e91fe463f/edit_Commissionedartists_1-ezgif.com-video-to-gif-converter.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/2756a303af170133f610fe5d4332a03abcce13e42fd7e87cc0718a6a2409356f/edit_Commissionedartists_3-ezgif.com-video-to-gif-converter.gif" data-mid="234709014" border="0" src="https://freight.cargo.site/w/800/i/2756a303af170133f610fe5d4332a03abcce13e42fd7e87cc0718a6a2409356f/edit_Commissionedartists_3-ezgif.com-video-to-gif-converter.gif" /><img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/a4bfffb8b32b899b145c988287703b4d04e9fa7d33ab2141c88f5e7ee73e77dd/edit_Commissionedartists_2-ezgif.com-optimize.gif" data-mid="234683492" border="0" src="https://freight.cargo.site/w/800/i/a4bfffb8b32b899b145c988287703b4d04e9fa7d33ab2141c88f5e7ee73e77dd/edit_Commissionedartists_2-ezgif.com-optimize.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/e7e1b1c3469d3d9c31bbd50d79a3bbd6c55f7901d94c570ff3189d3fe7810f38/IMG_2813-ezgif.com-optimize.gif" data-mid="234683330" border="0" data-scale="99" src="https://freight.cargo.site/w/800/i/e7e1b1c3469d3d9c31bbd50d79a3bbd6c55f7901d94c570ff3189d3fe7810f38/IMG_2813-ezgif.com-optimize.gif" /> PROJECT As part of OFFFest Barcelona, the activation extended far beyond festival attendees, turning the Disseny Hub’s exterior into a luminous platform for bold creative expression. Curated by Atelier NVSVY, OFFF the Screen invited artists to connect directly with the city—projecting their work, messages, and personal truths across its architecture. From poems on female solidarity to AI-generated evolutionary theories and political manifestations, the showcase reflected a global moment: divergent, critical, and deeply human. Artworks questioned the status quo while offering space for wonder, hope, and reimagination. Public space becomes powerful when it reflects the pulse of the people. Client OFFFestCurationAtelier NVSVYArtistsPichi AvoBoldtronDomestic Data StreamersField.ioPokras LampasDavid Oku Ouchhh Bruno Ribeiro Tina TictoneAlexander Wesseley Producer Judit Fugarolas https://nvsvy.com/MOYNIHAN-TRAIN-HALL Tue, 10 Jun 2025 03:55:45 +0000 www.nvsvy.com https://nvsvy.com/MOYNIHAN-TRAIN-HALL MOYNIHAN TRAIN HALL A portal between eras <img width="2290" height="1255" width_o="2290" height_o="1255" data-src="https://freight.cargo.site/t/original/i/429eeda266a76a42bad593382895662cf3fde89538cbd0d478a4aff489d4ec39/Moment_Factory_Public_Spaces_Moynihan_Train_Hall_IMG_0675-WS.jpeg" data-mid="234394602" border="0" src="https://freight.cargo.site/w/1000/i/429eeda266a76a42bad593382895662cf3fde89538cbd0d478a4aff489d4ec39/Moment_Factory_Public_Spaces_Moynihan_Train_Hall_IMG_0675-WS.jpeg" /> Multimedia transforms Penn Station’s historic expansion into a living, cinematic experience for daily commuters and global travelers alike. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/b40c86cefa875a82380933a9789b245d93e961d16ad5595250aa56bbcfd0e68f/moynihan.gif" data-mid="234545076" border="0" src="https://freight.cargo.site/w/800/i/b40c86cefa875a82380933a9789b245d93e961d16ad5595250aa56bbcfd0e68f/moynihan.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/cbb9a8b800413b17bfa6c5430f87687301c5b764fd0112e6fa99d90a1ea89ad1/moynihan_3.jpg" data-mid="234545300" border="0" src="https://freight.cargo.site/w/800/i/cbb9a8b800413b17bfa6c5430f87687301c5b764fd0112e6fa99d90a1ea89ad1/moynihan_3.jpg" /> Four panoramic LED screens span the main hall, seamlessly integrated into the architecture with a content media strategy designed for long-term impact. <img width="1980" height="1332" width_o="1980" height_o="1332" data-src="https://freight.cargo.site/t/original/i/bcd1f63a6160e94516d18ae9e19faa86f8232db8cdddee17d6121186fef87a41/Screen-Shot-2024-05-29-at-11.15.31.png" data-mid="234394604" border="0" src="https://freight.cargo.site/w/1000/i/bcd1f63a6160e94516d18ae9e19faa86f8232db8cdddee17d6121186fef87a41/Screen-Shot-2024-05-29-at-11.15.31.png" /> <img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/fb3160c13927e93489b597cb3f0faed7d112cb7d355c4511bff958db0bfb3314/moynihan_5.jpg" data-mid="234545333" border="0" src="https://freight.cargo.site/w/960/i/fb3160c13927e93489b597cb3f0faed7d112cb7d355c4511bff958db0bfb3314/moynihan_5.jpg" /> <img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/550a2e4a59b30119d80a78933b5a1156a86fb6df753707a146d49583e1633c68/moynihan_2.jpg" data-mid="234545287" border="0" src="https://freight.cargo.site/w/960/i/550a2e4a59b30119d80a78933b5a1156a86fb6df753707a146d49583e1633c68/moynihan_2.jpg" /> <img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/d992ad95a2e566e9835c39bf74b7278d618d3a9e78529818483ad32257452157/moynihan_1.jpg" data-mid="234545272" border="0" src="https://freight.cargo.site/w/960/i/d992ad95a2e566e9835c39bf74b7278d618d3a9e78529818483ad32257452157/moynihan_1.jpg" /> PROJECT As part of New York’s effort to reimagine its busiest transit hub, Penn Station, the Farley Post Office was reborn as Moynihan Train Hall—an ambitious architectural and cultural transformation. A multimedia content strategy was developed,&nbsp; creating&nbsp; seven original animated capsules, highlighting New York City’s energy, state-wide natural beauty, and the building’s storied past. Designed to unfold across four panoramic LED screens embedded into the hall’s infrastructure, the content acts as ambient tableau, momentary escape, and a soft architectural intervention—turning the act of transit into a moment of wonder. A space to pause, look up, and feel the poetry of motion. CLIENT Empire State Development LEAD CREATIVE STUDIO Moment Factory CREATIVE DIRECTION Catherine Turp CONCEPT DESIGN Nathalie van Sasse van Ysselt PRODUCER Jamie Reilly https://nvsvy.com/THE-TING Tue, 10 Jun 2025 03:55:47 +0000 www.nvsvy.com https://nvsvy.com/THE-TING THE TING Turning visitors into voices&nbsp; <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/b28f8e9fb8d1a699035b211e16654a81773ef5a6a80daca2ee27a87ff7fa05b4/startbild_2.1600x0.jpg" data-mid="234394610" border="0" src="https://freight.cargo.site/w/1000/i/b28f8e9fb8d1a699035b211e16654a81773ef5a6a80daca2ee27a87ff7fa05b4/startbild_2.1600x0.jpg" /> An interactive exhibition celebrating the Oslo Science Museum’s centennial by turning historical artifacts into civic dialogue. <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/f1dc8a41e0bc280d571910d1069e03b73630c90a77863cfda250b10e834d4204/voting.1600x0.jpg" data-mid="234394613" border="0" src="https://freight.cargo.site/w/1000/i/f1dc8a41e0bc280d571910d1069e03b73630c90a77863cfda250b10e834d4204/voting.1600x0.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/d291ff36ae15c02a7acc8f180dbeb30bd714c3510e74307834956d61237bfc28/ting-ezgif.com-optimize.gif" data-mid="234545939" border="0" src="https://freight.cargo.site/w/800/i/d291ff36ae15c02a7acc8f180dbeb30bd714c3510e74307834956d61237bfc28/ting-ezgif.com-optimize.gif" /> <img width="1600" height="1065" width_o="1600" height_o="1065" data-src="https://freight.cargo.site/t/original/i/c3b8fb929021a3633aa4146277103c2eb96b305c6cdebae41e088b1f2c5a50d9/ting_2.jpg" data-mid="234394616" border="0" src="https://freight.cargo.site/w/1000/i/c3b8fb929021a3633aa4146277103c2eb96b305c6cdebae41e088b1f2c5a50d9/ting_2.jpg" /> <img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/d905d4ccd526328c84129f9e98b34e819f2fc32b203efd301ceffe1956e35404/ting_1.jpg" data-mid="234546081" border="0" src="https://freight.cargo.site/w/960/i/d905d4ccd526328c84129f9e98b34e819f2fc32b203efd301ceffe1956e35404/ting_1.jpg" /> A custom-built participatory game, interactive table and immersive projection transformed passive viewing into active participation and debate. <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/6535aca581f01b59f1f718562b43f590bfb29b7b3d07b971f3a2f738a32fb8f0/14_208015_mx1_4-1.1600x0.jpg" data-mid="234394612" border="0" src="https://freight.cargo.site/w/1000/i/6535aca581f01b59f1f718562b43f590bfb29b7b3d07b971f3a2f738a32fb8f0/14_208015_mx1_4-1.1600x0.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/69fc7679d02c4167c87a9360a4b658c17b01c3a4c07082f808f61a1ff5cf9463/14_210128_mx1-1.1600x0.jpg" data-mid="234394611" border="0" src="https://freight.cargo.site/w/1000/i/69fc7679d02c4167c87a9360a4b658c17b01c3a4c07082f808f61a1ff5cf9463/14_210128_mx1-1.1600x0.jpg" /> <img width="1600" height="1065" width_o="1600" height_o="1065" data-src="https://freight.cargo.site/t/original/i/c54a4e69d855e7f120513f086a63058ea7cf2838385dba3656254614e9c2a4bc/ting_1.jpg" data-mid="234394617" border="0" src="https://freight.cargo.site/w/1000/i/c54a4e69d855e7f120513f086a63058ea7cf2838385dba3656254614e9c2a4bc/ting_1.jpg" /> <img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/bc697f577fe3b7ce5f075f4c8a5efc54ebf033431fe909ee9841354bdccab18d/ting_2.jpg" data-mid="234546082" border="0" src="https://freight.cargo.site/w/960/i/bc697f577fe3b7ce5f075f4c8a5efc54ebf033431fe909ee9841354bdccab18d/ting_2.jpg" /> PROJECT Commissioned for the 100th anniversary of the Norsk Teknisk Museum, the TING reimagined the museum as a modern civic forum.Visitors and high school students were invited to explore and discuss the complex relationship between technology and democracy.Visitors engaged with a towering, 25-meter-wide, projection shelf showcasing 100 technological artifacts, activated through tablets and tangible wooden cubes. At the center, a circular TING table invited guests to debate and vote on eight provocative technologies—each introduced by an immersive short film examining its societal implications. The result: a living exhibition where history, technology, and public voice converge—inviting reflection, sparking dialogue, and inspiring future decision-making. CLIENT Norsk Teknisk Museum, OsloLEAD MULTIMEDIA CREATIVE STUDIOTamschick Media + Space GmbHLEAD SCENOGRAPHY STUDIO Ralph Appelbaum and AssociatesCREATIVE DIRECTION Marc TamschickART DIRECTION/CONCEPTNathalie van Sasse van Ysselt, Marc Osswald PRODUCERTobias ZieglerAWARDSMariano Gago Ecsite Award 2015 Ecsite Creativity Award SEGD Global Design Awards 2015, Honor Award Experiential Graphic Design Art Directors Club (ADC) 2015, Gold Kommunikation im Raum/ Temporäre Themenausstellung iF Award 2015, Design Award / Innenarchitektur/ Installationen Gute Gestaltung 15, Silber / Raum/ Architektur LIA Design Award 2014, Finalist / Installations/ Display - Permanent IDCA Awards 2014, Gold / Best scenography for a temporary exhibition Red Dot Award 2014, Winner / Spatial Communication/ Exhibition Design https://nvsvy.com/HEINEKEN-EXPERIENCE Tue, 10 Jun 2025 03:55:49 +0000 www.nvsvy.com https://nvsvy.com/HEINEKEN-EXPERIENCE HEINEKEN EXPERIENCE Reigniting a global destination <img width="1600" height="901" width_o="1600" height_o="901" data-src="https://freight.cargo.site/t/original/i/1db057b8db3dbda08d0567441ea069558530a7fef498fad86c9f9a27b4635ee7/kettle_01.1600x0.jpg" data-mid="234394619" border="0" src="https://freight.cargo.site/w/1000/i/1db057b8db3dbda08d0567441ea069558530a7fef498fad86c9f9a27b4635ee7/kettle_01.1600x0.jpg" /> A complete multimedia redesign of one of Amsterdam’s most visited attractions. <img width="1600" height="899" width_o="1600" height_o="899" data-src="https://freight.cargo.site/t/original/i/c5b227238355fae668842a4659fafd0251a8ec7d4c38253e5939417be017c452/kettle_02.1600x0.jpg" data-mid="234394620" border="0" src="https://freight.cargo.site/w/1000/i/c5b227238355fae668842a4659fafd0251a8ec7d4c38253e5939417be017c452/kettle_02.1600x0.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/e802e7712139cc3accb23c9b99eda19b2694c52826ba520133db9e814066a1ed/heineken-ezgif.com-optimize.gif" data-mid="234546335" border="0" src="https://freight.cargo.site/w/800/i/e802e7712139cc3accb23c9b99eda19b2694c52826ba520133db9e814066a1ed/heineken-ezgif.com-optimize.gif" /> <img width="1600" height="899" width_o="1600" height_o="899" data-src="https://freight.cargo.site/t/original/i/2c72125605d7619d3ca71cf88b0f894fbc0cb5c2f577d08082f188847b077d36/bottleline_04.1600x0.jpg" data-mid="234394621" border="0" src="https://freight.cargo.site/w/1000/i/2c72125605d7619d3ca71cf88b0f894fbc0cb5c2f577d08082f188847b077d36/bottleline_04.1600x0.jpg" /> <img width="1600" height="899" width_o="1600" height_o="899" data-src="https://freight.cargo.site/t/original/i/aaacaba19e9ded10ea894dead4ff7a1fc18ac59973327eb1896e4c0b564f12f6/bottleline_08.1600x0.jpg" data-mid="234394622" border="0" src="https://freight.cargo.site/w/1000/i/aaacaba19e9ded10ea894dead4ff7a1fc18ac59973327eb1896e4c0b564f12f6/bottleline_08.1600x0.jpg" /> <img width="1600" height="899" width_o="1600" height_o="899" data-src="https://freight.cargo.site/t/original/i/c943207291714771f74bb90aab42b08154df9f11a2d162c522202e0a7d4bea46/bottleline_07.1600x0.jpg" data-mid="234394625" border="0" src="https://freight.cargo.site/w/1000/i/c943207291714771f74bb90aab42b08154df9f11a2d162c522202e0a7d4bea46/bottleline_07.1600x0.jpg" /> <img width="1600" height="899" width_o="1600" height_o="899" data-src="https://freight.cargo.site/t/original/i/2926b7b4f769223f964fc32f6d2e6b5c28b885050f354a76fc6407e2515181bc/bottleline_06.1600x0.jpg" data-mid="234394623" border="0" src="https://freight.cargo.site/w/1000/i/2926b7b4f769223f964fc32f6d2e6b5c28b885050f354a76fc6407e2515181bc/bottleline_06.1600x0.jpg" /> Integrated CG and live-action content span the 5-room journey, combining spatial storytelling with visitor flow optimization. <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/6328324ea8af4cec86b581a2d67cce0a3e2e6e2d105b1decee7933c116e4a903/bottleline_05.1600x0.png" data-mid="234394624" border="0" src="https://freight.cargo.site/w/1000/i/6328324ea8af4cec86b581a2d67cce0a3e2e6e2d105b1decee7933c116e4a903/bottleline_05.1600x0.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/0371d4a9759e8474241e46e9187bb3d64f9ea425f7ae9edc00d8c9261087263f/couch_02.1600x0.jpg" data-mid="234394626" border="0" src="https://freight.cargo.site/w/1000/i/0371d4a9759e8474241e46e9187bb3d64f9ea425f7ae9edc00d8c9261087263f/couch_02.1600x0.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/11e824be83a61d9a4003903c9ac461b0a277e7a1d83247d30592246e1496262e/couch_03.1600x0.jpg" data-mid="234394627" border="0" src="https://freight.cargo.site/w/1000/i/11e824be83a61d9a4003903c9ac461b0a277e7a1d83247d30592246e1496262e/couch_03.1600x0.jpg" /> PROJECTThe Heineken Experience draws over a million visitors each year—and needed a fresh approach to match its cultural significance. Commissioned to modernize the tour and streamline crowd flow, we reimagined the visitor journey through five interconnected multimedia spaces. Using a blend of CG animation and cinematic footage, the experience shifts perspectives from the molecular to the monumental, immersing guests in every step of the brewing process. With increased capacity and elevated storytelling, the result is a seamless ride through one of the world’s most iconic brands—where technology brings tradition to life. CLIENT Heineken International B.V. LEAD CREATIVE STUDIOS Tamschick Media + Space GmbH Northern Lights Amsterdam CREATIVE DIRECTION Marc Tamschick ART DIRECTION/CONCEPT Nathalie van Sasse van Ysselt PRODUCERS Jan Imberi, Ian Otto