HUGO BOSS KIDS FASHION EVENT
Hugo Boss Kids, Berlin (DE), 2015
The AW 2015 collection was staged and put into context by seven different media settings. The traditional catwalk was deliberately avoided, letting the young models playfully interact with the visuals and each other, bringing the collection to life.
The event took place at the Malzfabrik in Berlin, for which 90 journalists and photographers were invited.
Hugo Boss Kids
Tamschick Media+Space GmbH
Natalie van Sasse van Ysselt
Concept, design, art direction, animation, live direction during show.