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PROJECT
Fashion event
Hugo Boss Kids, Berlin (DE), 2015

The AW 2015 collection was staged and put into context by seven different media settings. The traditional catwalk was deliberately avoided, letting the young models playfully interact with the visuals and each other, bringing the collection to life.

The event took place at the Malzfabrik in Berlin, for which 90 journalists and photographers were invited.

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CLIENT
Hugo Boss Kids

AGENCY
Tamschick Media+Space GmbH

CREATIVE DIRECTION
Charlotte Tamschick

ART DIRECTION/CONCEPT
Natalie van Sasse van Ysselt

PRODUCER
Uwe Schlottmann

TASKS
Concept, design, art direction, animation, live direction during show.