Hugo Boss Kids Fashion Event
Berlin
PROJECT
Fashion event
Hugo Boss Kids, Berlin (DE), 2015
The AW 2015 collection was staged and put into context by seven different media settings. The traditional catwalk was deliberately avoided, letting the young models playfully interact with the visuals and each other, bringing the collection to life.
The event took place at the Malzfabrik in Berlin, for which 90 journalists and photographers were invited.
CLIENT
Hugo Boss Kids
AGENCY
Tamschick Media+Space GmbH
CREATIVE DIRECTION
Charlotte Tamschick
ART DIRECTION/CONCEPT
Natalie van Sasse van Ysselt
PRODUCER
Uwe Schlottmann
TASKS
Concept, design, art direction, animation, live direction during show.