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NEEN WILLIAMS x DDG for Sony


Interactive Music Video










CLIENT
Chem Creative

AGENCY
Ralph London

PROJECTION DIRECTION
Nathalie van Sasse van Ysselt

TECHNICAL DIRECTION
Jonathan Masterson

ANIMATION
Francisco Sanchez de Canete, Nathalie van Sasse van Ysselt

TASKS
Storyboard, design, edit, animation for projection content. On set projection direction.


PROJECT

The Sony Collaboration Series kicks off with a project teaming up-and-coming Sony Music rapper and YouTube phenomenon DDG, pro-skater Neen Williams, and Sony MESH IoT blocks, a platform of app-enabled smart sensors, to create a truly unique new interactive music video.

Neen and DDG were sychnronized with the Sony Sony MESH IoT blocks, allowing Neen to trigger different projections on the skatepark to DDG’s lyrics.

The entire legendary skatepark The Berrics, was projection mapped.